THE FIRST 100 CUSTOMERS by Hellen Dausen - Paperback March 2026

The First 100 Customers

How to Get Your First 100 Customers Without Ads, Big Budgets, or Guesswork

Most small businesses don’t fail because they lack talent.
They fail because they never get enough customers.
Getting your first customers is the hardest part of starting a small business.

Not because your idea is bad.

Not because you’re not capable.

But because most new entrepreneurs don’t know how to find customers — or they wait too long trying to be perfect.

The First 100 Customers is a practical guide for small business owners, entrepreneurs, freelancers, and creators who want to grow their business organically — without paid ads, complicated funnels, or big marketing budgets.

Written by entrepreneur and brand builder Hellen Dausen, this book breaks down real-world, customer-first strategies for getting your first 100 customers through clarity, consistency, and trust.

Inside this small business book, you’ll learn:

• How to get your first customers when you’re starting from zero

• Why your first customers are often people you already know

• What you’re really selling — beyond your product or service

• How to sell without feeling salesy or uncomfortable

• Simple marketing strategies that work for small businesses

• How to price your product or service for your first 100 customers

• Why customer retention is more important than chasing new customers

• How to turn your first 100 customers into long-term business momentum

This is not a book about social media hacks, funnels, or overnight success.

It’s a step-by-step mindset and strategy guide for entrepreneurs who want to build a sustainable business — one customer at a time.

Whether you’re launching your first business, growing a side hustle, or struggling to get consistent customers,
The First 100 Customers will help you move from confusion to clarity and take practical action.

Your first customers aren’t waiting for perfection.

They’re waiting for you to start.

Perfect for readers interested in:

• Small business marketing

• Entrepreneurship and startups

• Customer acquisition strategies

• Growing a business without ads

• Practical business books for beginners